Paul Zak, a university professor and popular ‘neuroeconominist’, has claimed to have found that oxytocin levels are raised by using social networking sites such as Twitter – just as they are in real face-to-face relationships.
The experiment was performed on one person only, but if accepted does appear to have implications both for understanding how oxytocin is triggered in human relationships and also in taking seriously the idea that online networking is just as ‘real’ as offline human interaction.
In a sense, social networking is undeniably safer and more controlled than that in the real world – you can easily block unwanted contacts for example. Therefore, it shouldn’t be altogether surprising that the ‘trust hormone’ is easily switched on when interacting online.
Liquid Trust are currently running a promotion on their ‘Enhanced Oxytocin Spray’ product. Combining powerful male pheromones with the scientifically validated effects of oxytocin, this must be the most powerful ‘love spray’ on the market. Just what any man needs with Valentines Day coming up!
A new study, published in the current issue of Biological Psychiatry, suggests that Oxytocin may help make it easier for couples to discuss difficult issues. The couples who took part in the Swiss based study were given oxytocin nasal spray or a placebo spray before having a ‘conflict discussion’ in the laboratory. Those couples who had received the oxytocin were found to communicate more positively and had lower stress levels.
According to Beate Ditzen, the author of the study,
“[Oxytocin] might help us to pronounce the effects of standard treatment, such as cognitive behavioral therapy, by possibly making the benefits of social interaction more accessible to the individual. But it probably will not replace these standard treatments.”
A new oxytocin study, a new discovery as to the effects of the ‘Love Hormone’ on human behaviour. A team of British researchers based have confirmed that a person who has inhaled a whiff of oxytocin will find people more sexually attractive. According to Angeliki Theodoridou, a psychologist at the University of Bristol, after inhaling oxytocin “we are more likely to see people we don’t know in a more positive light”.
Theodoridou’s team tested 96 men and women in a double-blind placebo-controlled trial. After participants got either a spritz of oxytocin or a placebo, they were asked to rate pictures of 48 men and women for attractiveness and 30 for trustworthiness. Her team also tested for mood.
No matter their sex or mood, volunteers who received oxytocin rated male and female strangers as both more attractive and trusting.
Oxytocin nasal sprays are soon going to be a multi-million dollar industry. Presently, only one company sells oxytocin sprays as a means of improving trust and sexual attractiveness. You can click to buy Liquid Trust oxytocin spray here.
According to researchers, spending just 20 seconds a day hugging your partner will be enough to increase the level of oxytocin in your body and help improve the health of your heart! The psychologist Dr. Karen Grewen claims that..
“greater partner support is linked to higher Oxytocin levels for both men and women. However, the importance of oxytocin and its potentially cardio- protective effects may be greater for women”.
The Times reports today that a passionate kiss releases a surge of oxytocin into the brain, making a lover feel happy, excited or relaxed. A study at Lafayette College, Pennsylvania found that kissing reduced the levels of cortisal (a stress hormone) in both the male and female participants, raised the levels of oxytocin in the male volunteers, but unexpectedly, not the women.
This was an unexpected result but Hill and her co-researchers believe the fact that the tests were carried out in an unromantic campus health centre also played a part. Over the past year they have run the tests again in a softer setting complete with romantic background music.
I wouldn’t call it unexpected at all. From what is becoming manifestly clear, oxytocin is a chemical produced by the brain in order to promote long-term bonding. In an unromantic setting, it would clearly not be in a female’s interest to establish such bonding as a result of a sexual encounter. Of course, romance doesn’t play such a huge part in the male sexual response, thus it is no surprise that a man’s oxytocin levels can rise even in such an artificial lab style setting.
A leading neuroscientist has predicted that research on the effects of Oxytocin will lead to the development of love potions in the near future. Pointing to growing evidence of the role that the hormone plays in producing feelings of empathy and in social bonding, Dr Larry Young claims that oxytocin nasal sprays will soon be available to couples to assist in maintaining a loving relationship, as well as to treat interpersonal relationship disorders such as autism.
“I don’t think that it’s overstating it,” Dr. Young said. “As we know more about the chemistry…. I think it is very likely that we’ll be able to tweak our emotions, like love, through neurochemistry. We already tweak our consciousness with lots of other things: alcohol, drugs. If we could get the right mixture, we could enhance love, or turn it off.”
Dr. Young added a note of caution – if a chemical like Oxytocin can switch love on, another chemical could equally turn it off.
Raise the Oxytocin levels of you and your partner in the stressful Christmas period by making sure you touch and sweet talk each other every day.
“Everyone knows how important it is to spend time with their partner, but 24 hours can go by and you realize you’ve barely noticed each other,” says sexologist Trina Read, author of Till Sex Do Us Part.
“During times of big stress, dealing with all the stuff around the holidays, make sure you touch your partner every day because it raises oxytocin levels.”
Scientific investigation into the mystery of love might for some be analysing the rainbow to an uncomfortable extent, but for some researchers, the process of falling (and staying) in love, is as facinating and explorable as any other human phenomenon. Oregon scientist Larry Sherman has studied the neurological changes and hormone releases that love triggers (or should that be triggers love?) and, surprise surprise, he has found Oxytocin to be amongst the chief culprits! Primarily, it is beginning to appear that Oxytocin, ‘the love hormone’, gives us the urge to stay in love, to be committed to a particular partner.
“So could we make a love potion that makes you only monogamous, right?” asks Sherman.
Readers of this blog will be amongst the first to learn when it will be hitting the shelves..stay tuned Mrs Clinton!