Expert says nasal squirt of oxytocin enhances trust

In an article posted in February for the esteemed science journal ‘Nature’, Dr Larry Young, an expert on the effects of oxytocin on the brain wrote the following :

Experiments have shown that a nasal squirt of oxytocin enhances trust and tunes people into others’ emotions….Internet entrepreneurs are already marketing products such as Enhanced Liquid Trust, a cologne-like mixture of oxytocin and pheromones ‘designed to boost the dating and relationship area of your life’.

Click to read more about how Oxytocin Enhanced Liquid Trust can boost your relationships with others.

Altruism linked to Oxytocin genetic receptor

Many studies have been published recently linking oxytocin to social behaviours such as trust, altruism, and even sexual attractiveness.  Now, researchers at an Israeli university have identified a link between such behaviours and a specific variation in a person’s DNA that acts as a brain receptor for oxytocin.

 The Hebrew University researchers evaluated altruism using a game that included real payoffs. Subjects made decisions regarding a series of social dilemmas concerning the distribution of money for themselves and another player and were rated as either prosocial (looking to maximize joint outcomes), or proself (looking to maximize their individual outcomes). The researchers found that individuals who carried a simple variant (G rather than T) in one DNA letter located in the oxytocin receptor were much more likely to share their endowment with another player and to prefer prosocial outcomes.


Oxytocin nasal spray helps couples to communicate

A new study, published in the current issue of Biological Psychiatry, suggests that Oxytocin may help make it easier for couples to discuss difficult issues. The couples who took part in the Swiss based study were given oxytocin nasal spray or a placebo spray before having a ‘conflict discussion’ in the laboratory.  Those couples who had received the oxytocin were found to communicate more positively and had lower stress levels.

According to Beate Ditzen, the author of the study,

“[Oxytocin] might help us to pronounce the effects of standard treatment, such as cognitive behavioral therapy, by possibly making the benefits of social interaction more accessible to the individual. But it probably will not replace these standard treatments.” 

Oxytocin increases sexual attractiveness

A new oxytocin study, a new discovery as to the effects of the ‘Love Hormone’ on human behaviour.  A team of British researchers based  have confirmed that a person who has inhaled a whiff of oxytocin will find people more sexually attractive.  According to Angeliki Theodoridou, a psychologist at the University of Bristol, after inhaling oxytocin “we are more likely to see people we don’t know in a more positive light”.

Theodoridou’s team tested 96 men and women in a double-blind placebo-controlled trial. After participants got either a spritz of oxytocin or a placebo, they were asked to rate pictures of 48 men and women for attractiveness and 30 for trustworthiness. Her team also tested for mood.

No matter their sex or mood, volunteers who received oxytocin rated male and female strangers as both more attractive and trusting.

Oxytocin nasal sprays are soon going to be a multi-million dollar industry.  Presently, only one company sells oxytocin sprays as a means of improving trust and sexual attractiveness.  You can click to buy Liquid Trust oxytocin spray here.

Hugging for Oxytocin and Heart Health!

According to researchers, spending just 20 seconds a day hugging your partner will be enough to increase the level of oxytocin in your body and help improve the health of your heart!  The psychologist Dr. Karen Grewen claims that..

“greater partner support is linked to higher Oxytocin levels for both men and women. However, the importance of oxytocin and its potentially cardio- protective effects may be greater for women”.


Where can I buy oxytocin spray?

Where can I buy oxytocin spray?  A question I get asked more and more each day.  The media has been full of articles and news stories recently, detailing the many amazing claims of doctors, academics and researchers over the myriad possibly miraculous benefits of oxytocin.  The ‘cuddle hormone’ oxytocin,  linked primarily with the ‘bonding’ emotions such as trust and affection, has been touted as a possible cure for social anxiety and shyness, relationship and sexual problems, even as a medical treatment for such serious handicaps as autism. 

Yet oxytocin products are still not available on the shelves of your high street pharmacy or drug store.  One reason for this is that it is difficult for oxytocin to enter and then persist in a person’s bloodstream long enough to reach the brain where it can begin to work it’s magic.  Take it in drug form and the enzymes of the digestive system quickly render it ineffective.  Injecting it directly into the bloodstream has been the preferred option thus far when it comes to the medical application of oxytocin, but current research is increasingly focused on developing oxytocin therapeutic products in the form of nasal sprays.  This is simply because it has been found that inhaling oxytocin is the most effective and quickest route for it to take in order to hit the brain.

We probably won’t be seeing oxytocin drugs anytime soon, but we might well be seeing queues forming for oxytocin sprays in the very near future.  With all the media attention over the exciting research findings constantly being made regarding the hormone, there will likely be a coming scramble among pharmaceutical companies to produce and market oxytocin sprays for both the general public and as alternative treatments for what have been up-to-now barely treatable conditions such as autism spectrum disorders.

As I write, there is only one company that has got a head start on all the others and is already actively marketing an oxytocin based spray as a means of improving one’s social and business interactions with other people.  Vero Labs, an American company, are the producers of Liquid Trust Spray, an oxytocin based spray (intended to be worn, not directly inhaled by the user) that is reported to make others more trusting as well as oneself more confident.  I have used Liquid Trust Spray myself and can honestly say that whilst wearing it I have indeed noticed that others are more relaxed and warmer when meeting me for the first time as well as myself being far less inhibited and anxious when talking to strangers (I have suffered from social anxiety most of my life).

If you want to judge for yourself and try the world’s first commercially marketed application of oxytocin then you can buy oxytocin spray – ‘Liquid Trust’ here or via clicking the banner below.  The standard bottle that Vero Labs are selling lasts a good month even if you are using it every day, so you will certainly have enough to give it a fair go.

Any readers of this blog who do, or have already, given Liquid Trust a try, please leave some feeback below as to your experience of using it so that others might form an idea of its effectiveness.

A hot kiss raises oxytocin…in men only??

The Times reports today that a passionate kiss releases a surge of oxytocin into the brain, making a lover feel happy, excited or relaxed.  A study at Lafayette College, Pennsylvania found that kissing reduced the levels of cortisal (a stress hormone) in both the male and female participants, raised the levels of oxytocin in the male volunteers, but unexpectedly, not the women.


This was an unexpected result but Hill and her co-researchers believe the fact that the tests were carried out in an unromantic campus health centre also played a part. Over the past year they have run the tests again in a softer setting complete with romantic background music.

I wouldn’t call it unexpected at all.  From what is becoming manifestly clear, oxytocin is a chemical produced by the brain in order to promote long-term bonding.  In an unromantic setting, it would clearly not be in a female’s interest to establish such bonding as a result of a sexual encounter.  Of course, romance doesn’t play such a huge part in the male sexual response, thus it is no surprise that a man’s oxytocin levels can rise even in such an artificial lab style setting.

Oxytocin helps breast-feeding moms bond with baby

Australian researchers reported this week that moms who breast-feed are nearly four times less likely to neglect their children, than those that don’t.

Dr. Lane Strathearn, an assistant professor of pediatrics at Baylor College of Medicine and Texas Children’s Hospital, explains the role of Oxytocin in the process :

“Oxytocin is a critical hormone produced during breast-feeding that promotes and reinforces maternal behavior. Animal studies have shown that this hormone is critical for the initiation of maternal behaviors in animals. It may be that breast-feeding stimulates oxytocin production in the brain, helping to develop the attachment relationship of the mother and her baby. Or the factors that help shape the development of the oxytocin system in the brain may predispose to successful breast-feeding and nurturance of the baby.”

The possibilities of the artificial application of Oxytocin in helping to reduce child abuse are obvious.

What might Oxytocin Nasal Spray do?

I thought it would be useful to summarise why Oxytocin is attracting so much scientific and media interest.

Oxytocin is a hormone, and therefore, a naturally occurring substance produced by the human body.  Women have this hormone in their systems to a greater level than men, and it has been found to increase during and after child birth, giving scientists the first indication that the hormone may play a role in the psychological bonding between mother and child.  Further research has found increased levels of Oxytocin are associated with feelings of less stress and greater trust and empathy, leading the hormone to earn the media tag of ‘the love hormone’ or ‘the cuddle hormone’.

There has recently been an explosion of research across various institutes across the world seeking to confirm the role of Oxytocin in creating empathic psychological states and its consequent possible benefits in treating psychological problems ranging from social anxiety to autism and schizophrenia.

It is unlikely that we will be seeing Oxytocin drugs or pills anytime soon, as it has been found that the only effective delivery method to get the hormone inside the blood stream is to inhale it through the nose.  Thus, it is likely that any Oxytocin medical or commercial uses of Oxytocin in the near future will come in the form of Oxytocin nasal sprays.

Here is a brief list of what Oxytocin Nasal Sprays might do for individuals and for society :

  • Reduce social anxiety and shyness in individuals
  • Treat the symptoms of Autism and asperger’s syndrome
  • Treat the secondary and possibly even the primary symptoms (delusions) of paranoid schizophrenics
  • Help couples maintain relationships
  • Reduce levels of stress
  • Increase attractiveness to the opposite sex
  • Help businessmen make sales (by increasing trust and empathy)
  • Help people to  pass interviews
  • Reduce anti-social behaviour in schools, crowds etc
  • Be (misused) by advertisers and politicians seeking to ‘sell’ their goods or promises

It’s not difficult to see why interest in Oxytocin is growing, not only are there big bucks to be made from successful commercial and medical applications, the hormone could have radical effects on society and culture itself.  If you think back to the changes wrought in the 1960’s due to the widespread use of mood altering drugs such as LSE and consider that Oxytocin might become a safe and legal substance providing the positive social effects and more from such drugs, without the negative ones, then we really could be on the brink of a new flower power era.

Oxytocin could make you live longer?

A study carried out by the University of Michigan found that caregivers tended to have increased life expectancy.  What is interesting about this study is that the results have been interpreted as indicating that the physiological benefits associated with caregiving bring are responsible for the increase and that those physiological benefits are caused by an increase in oxytocin.

Brown believes that the decreased risk of death comes from physiological benefits from caregiving instead of psychological ones. The authors suggest that stress regulation may play a role in this benefit. Helping others is associated with a release of oxytocin, a hormone that may help buffer the effects of stress, Brown explained.

Read more about the study here