Oxytocin increases sexual attractiveness

A new oxytocin study, a new discovery as to the effects of the ‘Love Hormone’ on human behaviour.  A team of British researchers based  have confirmed that a person who has inhaled a whiff of oxytocin will find people more sexually attractive.  According to Angeliki Theodoridou, a psychologist at the University of Bristol, after inhaling oxytocin “we are more likely to see people we don’t know in a more positive light”.

Theodoridou’s team tested 96 men and women in a double-blind placebo-controlled trial. After participants got either a spritz of oxytocin or a placebo, they were asked to rate pictures of 48 men and women for attractiveness and 30 for trustworthiness. Her team also tested for mood.

No matter their sex or mood, volunteers who received oxytocin rated male and female strangers as both more attractive and trusting.

Oxytocin nasal sprays are soon going to be a multi-million dollar industry.  Presently, only one company sells oxytocin sprays as a means of improving trust and sexual attractiveness.  You can click to buy Liquid Trust oxytocin spray here.

Hugging for Oxytocin and Heart Health!

According to researchers, spending just 20 seconds a day hugging your partner will be enough to increase the level of oxytocin in your body and help improve the health of your heart!  The psychologist Dr. Karen Grewen claims that..

“greater partner support is linked to higher Oxytocin levels for both men and women. However, the importance of oxytocin and its potentially cardio- protective effects may be greater for women”.


Study hopes to find if oxytocin plays a role in autism

An oxytocin study being carried out at the Stanford University School of Medicine hopes to discover what role, if any, the hormone plays in causing autism.  The importance of oxytocin in forming social bonds is now widely documented.  At this stage, the inference that the ‘trust hormone’ might be lacking or in some way not working effectively in those with autism, is still no more than optimistic speculation.  If the researchers do, however, discover some kind of relationship, it is hoped that at the very least, blood tests could be introduced to enable a more objective and earlier diagnosis, and perhaps even the development of the first effective pharmaceutical treatments for autism.

Where can I buy oxytocin spray?

Where can I buy oxytocin spray?  A question I get asked more and more each day.  The media has been full of articles and news stories recently, detailing the many amazing claims of doctors, academics and researchers over the myriad possibly miraculous benefits of oxytocin.  The ‘cuddle hormone’ oxytocin,  linked primarily with the ‘bonding’ emotions such as trust and affection, has been touted as a possible cure for social anxiety and shyness, relationship and sexual problems, even as a medical treatment for such serious handicaps as autism. 

Yet oxytocin products are still not available on the shelves of your high street pharmacy or drug store.  One reason for this is that it is difficult for oxytocin to enter and then persist in a person’s bloodstream long enough to reach the brain where it can begin to work it’s magic.  Take it in drug form and the enzymes of the digestive system quickly render it ineffective.  Injecting it directly into the bloodstream has been the preferred option thus far when it comes to the medical application of oxytocin, but current research is increasingly focused on developing oxytocin therapeutic products in the form of nasal sprays.  This is simply because it has been found that inhaling oxytocin is the most effective and quickest route for it to take in order to hit the brain.

We probably won’t be seeing oxytocin drugs anytime soon, but we might well be seeing queues forming for oxytocin sprays in the very near future.  With all the media attention over the exciting research findings constantly being made regarding the hormone, there will likely be a coming scramble among pharmaceutical companies to produce and market oxytocin sprays for both the general public and as alternative treatments for what have been up-to-now barely treatable conditions such as autism spectrum disorders.

As I write, there is only one company that has got a head start on all the others and is already actively marketing an oxytocin based spray as a means of improving one’s social and business interactions with other people.  Vero Labs, an American company, are the producers of Liquid Trust Spray, an oxytocin based spray (intended to be worn, not directly inhaled by the user) that is reported to make others more trusting as well as oneself more confident.  I have used Liquid Trust Spray myself and can honestly say that whilst wearing it I have indeed noticed that others are more relaxed and warmer when meeting me for the first time as well as myself being far less inhibited and anxious when talking to strangers (I have suffered from social anxiety most of my life).

If you want to judge for yourself and try the world’s first commercially marketed application of oxytocin then you can buy oxytocin spray – ‘Liquid Trust’ here or via clicking the banner below.  The standard bottle that Vero Labs are selling lasts a good month even if you are using it every day, so you will certainly have enough to give it a fair go.

Any readers of this blog who do, or have already, given Liquid Trust a try, please leave some feeback below as to your experience of using it so that others might form an idea of its effectiveness.

Facebook leads to oxytocin deficiency?

A doctor has warned that social networking sites like Facebook and MySpace are reducing the amount of time that people spend in real face-to-face contact with others, possibly leading to an increase in serious health risks such as cancer or dementia.

Writing in Biologist, the journal of the Institute of Biology, Dr. Aric Sigman references the importance of oxytocin – ‘the cuddle chemical’, in how our bodies and minds respond to social interaction.  Apparently, the hormonal changes (including production of oxytocin) and other chemical reactions going on inside our bodies are less when interacting ‘virtually’ such as on social networking sites or via e-mail.

As readers of this blog will know, the production of oxytocin in the body has been linked to a reduction in stress levels, particularly through it’s relationship to  cortisol, a key stress hormone.  If  less face-to-face contact means less oxytocin, it’s not implausible to speculate that substituting real social interaction for the virtual sort, might indeed be damaging to one’s health.

I wonder if Dr. Sigman would consider communication via webcam might count a little more as ‘real’ social interraction.  Also, what about the many people suffering from social anxiety problems who find too much real interraction to be damagingly stressful? It’s also interesting to note that several years ago, Dr. Sigman apparently also warned that watching television for just a few minutes a day might damage brain cells and lead to dementia.  Nethertheless, the Doctor’s claim, and its wide exposure  in today’s headlines, is another example of how oxytocin is becoming firmly associated with social and physical well-being.

A hot kiss raises oxytocin…in men only??

The Times reports today that a passionate kiss releases a surge of oxytocin into the brain, making a lover feel happy, excited or relaxed.  A study at Lafayette College, Pennsylvania found that kissing reduced the levels of cortisal (a stress hormone) in both the male and female participants, raised the levels of oxytocin in the male volunteers, but unexpectedly, not the women.


This was an unexpected result but Hill and her co-researchers believe the fact that the tests were carried out in an unromantic campus health centre also played a part. Over the past year they have run the tests again in a softer setting complete with romantic background music.

I wouldn’t call it unexpected at all.  From what is becoming manifestly clear, oxytocin is a chemical produced by the brain in order to promote long-term bonding.  In an unromantic setting, it would clearly not be in a female’s interest to establish such bonding as a result of a sexual encounter.  Of course, romance doesn’t play such a huge part in the male sexual response, thus it is no surprise that a man’s oxytocin levels can rise even in such an artificial lab style setting.

Women and the dangers of sex and oxytocin

A study published recently in the Journal of Theoretical Biology warned that women seeking committed males should avoid having sex on the first date.  The reason?  The rush of Oxytocin released into the female brain after sex can trick her into bonding too early with the man, before she has had a chance to weigh up his suitability as a long term mate.

More about the study linking sex, oxytocin and bonding ..

Oxytocin helps breast-feeding moms bond with baby

Australian researchers reported this week that moms who breast-feed are nearly four times less likely to neglect their children, than those that don’t.

Dr. Lane Strathearn, an assistant professor of pediatrics at Baylor College of Medicine and Texas Children’s Hospital, explains the role of Oxytocin in the process :

“Oxytocin is a critical hormone produced during breast-feeding that promotes and reinforces maternal behavior. Animal studies have shown that this hormone is critical for the initiation of maternal behaviors in animals. It may be that breast-feeding stimulates oxytocin production in the brain, helping to develop the attachment relationship of the mother and her baby. Or the factors that help shape the development of the oxytocin system in the brain may predispose to successful breast-feeding and nurturance of the baby.”

The possibilities of the artificial application of Oxytocin in helping to reduce child abuse are obvious.

Scientist sees Oxytocin nasal sprays as love potions

A leading neuroscientist has predicted that research on the effects of Oxytocin will lead to the development of love potions  in the near future.   Pointing to growing evidence of the role that the hormone plays in producing feelings of empathy and in social bonding, Dr Larry Young claims that oxytocin nasal sprays will soon be available to couples to assist in maintaining a loving relationship, as well as to treat interpersonal relationship disorders such as autism.

“I don’t think that it’s overstating it,” Dr. Young said. “As we know more about the chemistry…. I think it is very likely that we’ll be able to tweak our emotions, like love, through neurochemistry. We already tweak our consciousness with lots of other things: alcohol, drugs. If we could get the right mixture, we could enhance love, or turn it off.”

Dr. Young added a note of caution – if a chemical like Oxytocin can switch love on, another chemical could equally turn it off.

What might Oxytocin Nasal Spray do?

I thought it would be useful to summarise why Oxytocin is attracting so much scientific and media interest.

Oxytocin is a hormone, and therefore, a naturally occurring substance produced by the human body.  Women have this hormone in their systems to a greater level than men, and it has been found to increase during and after child birth, giving scientists the first indication that the hormone may play a role in the psychological bonding between mother and child.  Further research has found increased levels of Oxytocin are associated with feelings of less stress and greater trust and empathy, leading the hormone to earn the media tag of ‘the love hormone’ or ‘the cuddle hormone’.

There has recently been an explosion of research across various institutes across the world seeking to confirm the role of Oxytocin in creating empathic psychological states and its consequent possible benefits in treating psychological problems ranging from social anxiety to autism and schizophrenia.

It is unlikely that we will be seeing Oxytocin drugs or pills anytime soon, as it has been found that the only effective delivery method to get the hormone inside the blood stream is to inhale it through the nose.  Thus, it is likely that any Oxytocin medical or commercial uses of Oxytocin in the near future will come in the form of Oxytocin nasal sprays.

Here is a brief list of what Oxytocin Nasal Sprays might do for individuals and for society :

  • Reduce social anxiety and shyness in individuals
  • Treat the symptoms of Autism and asperger’s syndrome
  • Treat the secondary and possibly even the primary symptoms (delusions) of paranoid schizophrenics
  • Help couples maintain relationships
  • Reduce levels of stress
  • Increase attractiveness to the opposite sex
  • Help businessmen make sales (by increasing trust and empathy)
  • Help people to  pass interviews
  • Reduce anti-social behaviour in schools, crowds etc
  • Be (misused) by advertisers and politicians seeking to ‘sell’ their goods or promises

It’s not difficult to see why interest in Oxytocin is growing, not only are there big bucks to be made from successful commercial and medical applications, the hormone could have radical effects on society and culture itself.  If you think back to the changes wrought in the 1960’s due to the widespread use of mood altering drugs such as LSE and consider that Oxytocin might become a safe and legal substance providing the positive social effects and more from such drugs, without the negative ones, then we really could be on the brink of a new flower power era.