A new oxytocin study, a new discovery as to the effects of the ‘Love Hormone’ on human behaviour. A team of British researchers based have confirmed that a person who has inhaled a whiff of oxytocin will find people more sexually attractive. According to Angeliki Theodoridou, a psychologist at the University of Bristol, after inhaling oxytocin “we are more likely to see people we don’t know in a more positive light”.
Theodoridou’s team tested 96 men and women in a double-blind placebo-controlled trial. After participants got either a spritz of oxytocin or a placebo, they were asked to rate pictures of 48 men and women for attractiveness and 30 for trustworthiness. Her team also tested for mood.
No matter their sex or mood, volunteers who received oxytocin rated male and female strangers as both more attractive and trusting.
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